{"heading" :"Clothes with a history, which may have lost some of their colour in their travels around the world, but have enhanced their charm. Often truly unique pieces, with textures and designs that have withstood the test of time and trends, scrupulously sourced and selected by WP who has made vintage its source of inspiration and its manifesto." }
These are the items that can be found on the second floor of the historic WP Store in Bologna - Italy’s first ever concept store and the forerunner of a long series - opened by WP Lavori in Corso in 1985, as a temple of its philosophy, and which in a short time also became one of the landmarks on the always interesting and crowded Bolognese cultural scene. Jeans in the most iconic styles, military-style jackets and camouflage fabrics, parkas and anoraks that cannot be found elsewhere, make up a luxury vintage collection put together with a focus on WP Lavori in Corso’s passion for outdoor style, workwear and the brand’s sustainability mission.{"img1":"https://cdn.shopify.com/s/files/1/0592/8380/0231/files/JOURNAL_BOX1WPVINTAGE.jpg?v=1635255204", "img2":"https://cdn.shopify.com/s/files/1/0592/8380/0231/files/JOURNAL_BOX2WPVINTAGE.jpg?v=1635255216"}
The atmosphere and understated aesthetic of the WP Store in Bologna are those of a post-war American emporium, where vintage military-style apparel and workwear hang from simple metal bars, as in a warehouse, but stylistically in harmony with the meticulously styled interior décor.
Sofas and trunks in time-faded leather, vintage and modern furniture, designer ceramics, mementos collected while exploring distant lands, chandeliers and wooden items. Many objects to tell the infinite stories that make up the story of WP Lavori in Corso and that make the store a place where customers can absorb the essence of the brand, experience the quality of the products at first hand, and share WP’s passion for research and its originality through the micro universe encapsulated in the WP Store.{"img1":"https://cdn.shopify.com/s/files/1/0592/8380/0231/files/JOURNAL_BOX3WPVINTAGE.jpg?v=1635255216", "img2":"https://cdn.shopify.com/s/files/1/0592/8380/0231/files/JOURNAL_BOX4WPVINTAGE.jpg?v=1635255216"}
When at the beginning of the Eighties the Bologna-based company chose a commercial and communication strategy centered on lifestyle, it immediately realized that one of the keys to recounting this lifestyle was its stores, which underscore a virtuous relationship between fashion and functionality; research and a journey of discovery. Its stores are a reflection of its vision, in which the combination of clothing, design, art, photography and books is never accidental.
Through an iconography that combines vintage elements with others of avant-garde, WP has sourced objects and products with great personality, which have themselves become part of the brand's language.
The result is a radically revolutionary retail experience that makes WP stores, in Bologna as in all of Italy, unique places, environments with a multifaceted charm, meticulously styled to embody the brand’s philosophy and embrace the cultural and artistic ferment of the cities that host them, offering their atmosphere as a laboratory for creativity.
