{"heading" :" We all need find ways to express ourselves and our personality. The clothes we choose to wear are an added value compared to a simple “outfit”. Thanks above all to the influence of Gen Z, the old models are beginning to crumble, while obsolete categorisations are making way for new inspo. This summer sees street style back on trend. Born in the Nineties, streetwear mixes an NY rapper aesthetic with Cali boarder and surfer styles. The root is techno-punk, influenced by global sportswear trends. The street style concept is all about loose-fitting, comfy and colourful genderless items that give you the freedom and the desire to move.
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Iconic British brand Baracuta is all too aware of this, always years ahead of the direction of the fashion world, and making the G9 Harrington Jacket the undisputed spotlight of every collection. Bright colours and featuring a Fraser Tartan lining, the G9 is unisex and has always been a much-loved part of various youth subcultures, including Mods, Rockers, and Punks. If, on the one hand, Baracuta is one of the best-known examples of grunge, urban fashion we have in Europe, the true home of street style is, without a shadow of a doubt, Japan. It was in the Harajuku district that Beams Plus was born in 1999. This private label, strongly influenced by vintage style, is now super popular all over the world. Striped and jacquard polo shirts, short-sleeve shirts in bright, vivid colours, and tank tops with geometric designs are some of the many ideas to choose from in the Beams Plus range. Another Japanese street style emblem is Needles, the brand with the iconic butterfly logo, founded by visionary Keizo Shimizu. Needles items are all made in Japan, from T-shirts to patchwork shirts, and from trousers to shorts, through to tracksuits in jersey and velvet, the absolute staple of the brand. Needles is the perfect choice if you want to be casual and sporty, while still expressing your look with a bold, unmistakable style.
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A great mix of US and Japanese aesthetic, the idea for Engineered Garments came to Daiki Suzuki in New York, the heart of style Made in the USA. Daiki’s aim was to create a brand that could evolve and develop along with its community. The design of shirts, tank tops, overshirts, bucket hats and any other item is studied down to the smallest detail for guaranteed practical wear and comfort. Particular attention to practical wear and comfort can also be found in the items of another brand originating in Japan: Nanamica. This brand perfectly combines top-performance technical fabrics with minimal designs that transcend the confines of age and gender.
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Lastly, if we want to talk about street style, then we have to mention Vans. Born on the Californian coast in the Sixties, Vans soon became the point of reference for surfers, bikers and skateboarders all over the world. Not many people know that Vans were brought to Italy by WP, which collaborated with the brand on the creation of its famous “Off the Wall” line. The link between the two brands is as strong as it ever was, which is why the Californian kicks are never missing from the WP selection. Made in hardwearing, breathable canvas, Vans are the perfect companion for your summer adventures, bringing their colour and character to every outfit. So what are you waiting for? Are you ready to jump into the world of street style?
