SPIEWAK: RELIABLE, HIGH-QUALITY CLOTHING SINCE 1904
Initially known as Spiewak Golden Fleece, the American brand crossed lands, skies and seas from the very beginning with one goal: to protect. In 1947, at the end of the war, the brand embarks on its path of evolution, moving on to transform the uniforms produced until then into clothing for civilian use. Appreciated by workers in a wide variety of sectors, who need durable and long-lasting clothing, Spiewak garments immediately stand out for their reliability, both from a technical and qualitative point of view. Indeed, some models, such as the Pea Coat, Snorkel Parka and 1 Flight Jacket, have been produced and used for decades, and are still in demand today by workers in the emergency, security and transportation sectors. In 1963, Spiewak introduces a new fabric with unmatched features and performance: the Titan Cloth. To this day, this material is still one of the main highlights of Spiewak's collections, so much so that it has become a true hallmark of the brand. Spiewak continues to grow, and in 1972, in a New York City in ferment, which was a meeting point of different cultures and traditions, the brand again succeeds in making a name for itself by dressing the city's subway staff. New York's intricate subway lines are a symbol of the character and mood of the Big Apple, whose aesthetic Spiewak has now become a key representative of.
It was 1996 when WP Lavori in Corso becomes the brand's distributor, bringing it to Italy for the first time. The bond between Spiewak and the Italian company proved fruitful right from the start, strengthening even more in 2011, when WP finally took over the American brand from the founding family, which, however, still maintains the business branch related to the world of uniforms. Today, Spiewak continues to evolve and innovate, thanks in no small part to the creative leadership of Aaron Levine. Along with Roy Spiewak, Spiewak's president and CEO, and Jerry Spiewak, chairman of the board, Aaron is featured in the seventh episode of WP Stories.