The Holubar story is a typical example of the realization of the "American Dream". The company began operations on a completely informal basis in 1946, when Alice and Roy Holubar went to Denver to buy World War II mountaineering equipment from an army surplus warehouse. Their idea was to provide this special equipment to the numerous outdoor enthusiasts in the Boulder, Colorado area. The Holubars began to sew and sell down-filled sleeping bags, later expanding their range to include parkas, backpacks and climbing pitons.
The Holubars introduced various technical innovations that have become commonplace in the industry. These innovations included the use of nylon – at the time a revolutionary and almost experimental material - which they had used already in the early 1950s, as a shell material for their clothing and sleeping bags, and the combined use of nylon and down filling. Another first was the innovative "V-Baffling" structure of the internal cells of sleeping bags designed for high altitude expeditions, which offered excellent thermal insulation and virtually no risk of down leakage. Yet another was the pioneering use of a blend of cotton and nylon known as NP-22 - in a 50/50 blend at first, and later 60/40 - for a number of now- classic models such as the “Mountain Parka ".
Holubar believe in purpose, people and planet. This means that they take responsibly and give back to our planet, striving to ensure that everyone, from Holubar to its partners and manufacturers understand and all work together to support a shared vision towards a cleaner future. Holubar pledges 1% of global sales to the preservation and restoration of the natural environment through their ongoing partnership with 1% for the Planet.

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