In addition to its WP Stores, Bologna-based WP Lavori in Corso also owns six official Barbour stores located in Milan, Turin, Bologna, Rome, Padua and Pescara. The first to be opened was the Barbour store in Bologna, a real tribute to the iconic British brand founded in 1894 in South Shields and known the world over for its tartan and the excellent performance of its famous hardwearing waxed jackets. The Bologna store offers a wide selection of Barbour products for men, women and children, including the Barbour Dogs line, while the other stores host both the Barbour collection and the Barbour International line inspired the brand’s long heritage of motorcycling history, and by Steven McQueen. A selection of the English brand’s most exclusive collabs is available all year round in each of the stores. Every detail of the interior decor and furnishing of Barbour Stores has been designed to evoke the image of a brand forever associated with the great outdoors, a true Heritage and Lifestyle icon, recognized by all for its unmistakable style.

The Flagship Store in Milan, at Via Edmondo De Amicis 24, is a unique store of its kind, with an atmosphere that transports Baracuta enthusiasts directly to the brand’s British home. The store, opened in 2016, has been specially designed to externally resemble a typical English shop with exposed bricks and wooden beams. The design, a tribute to the brand’s iconic status and authenticity, highlights the union between history and the brand’s colors - black, orange and burgundy. The interior space, also in perfect 1960s British style, has been furnished with unique pieces, that create a sleek environment featuring signature Baracuta elements, such as the Fraser Tartan carpet that recalls the lining of the brand’s legendary G9 jacket.