The history of WP and its archive of almost 80,000 pieces as told by Samutaro. A full immersion in the spaces where the garments, objects and accessories selected during 40 years of continuous research around the world are collected.

Spiewak's adventure begins in 1904 in a one-room loft in Williamsburg where Isaac Spiewak, a native of Warsaw, started his company selling goatskin jackets. In 1947, after World War II, the company started to produce civilian uniforms and soon became iconic. The family kept the license for the production of the workwear collection for the US market, while WP - distributor of the brand since 1996 - took over the brand in 2011. Today Spiewak's legacy of quality and innovation is also devoted to the creation of everyday wear, thanks to WP and NY-based creative director Aaron Levine. We met Roy Spiewak and Aaron to discuss heritage, innovation and the long-lasting success of this iconic American brand rooted in industrial workwear. And we went through sixty years of American history with Jerry Spiewak, former Chairman of the Board of I. Spiewak & Sons.

Everything started with the Great Klondike Gold Rush in 1897, with the production of goods to outfit the thousands of fortune hunters who were stampeding into Seattle, headed north. In that era, clothing wasn't a matter of choice, but of survival. We asked Alex Carleton, creative director of the American brand based in Seattle, to tell us the secret recipe of products that are able to last for generations. The answer has to do with consistency and reverence for history, a quality that WP and Filson share since 1986.