About

WP Lavori in Corso operates outside the box by searching out and selecting today’s innovations that will become future fashion trends. In 1982, WP pioneered a precise aesthetic model that interprets styles and design traits, and was among the first to give life to the natural coexistence between urban and outdoor living. It is a hotbed of creativity, where today’s ideas anticipate the future, inspiring the way entire generations think about clothing and design, suggesting without ever imposing. It is a complete world, always in tune with art in all its forms, from music to theatre, painting, architecture, tailoring and design. It is the guarantee of a curated collection of brands and merchandise that have real stories to tell.
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Anticipate

Tracking and discovering great mass phenomen while remaining faithful to its own philosophy of research and selection, and so arriving before the others, has always been WP's prerogative. From Vans...

Art

Over the decades, WP has sponsored countless events, at times also promoting individual artists. WP Lavori in Corso's approach to contemporary art reflects that adopted by the brands with which WP...

Authentic

Correspond to the truth, but also to one's own interiority, with consistency. For WP, a product, a place, are authentic when they tell a true, one of a kind story. WP itself is genuine and honest....

Bologna

The city we carry in our hearts, the place where everything began with Giuseppe Calori and his daughter Cristina's idea to found WP Lavori in Corso, the first concept store, and a passion for a con...

Concept Store

The term concept store did not even exist when WP Lavori in Corso opened its first store, a cnntainer not only for products but stories, inspirations, taste, travel, art and all-round multicultural...

Photo

WP's relationship with photography is a constant which began when the brand decided to document travels and places of inspiration and work through images that told their story. The use of still li...

Cartoon

During the 1980s, Bologna was imbued with the ink of comic strips which had become the most malleable means of expression to recount distant worlds and characters. It was the era of avant-garde mag...

Selected by

A motto that sums up WP Lavori in Corso's fundamental mission - to offer its customers something unique and be a compass to guide them in the search for authentic relevance and quality. Curating ...

Heritage

HeritageThe products selected and curated by WP Lavori in Corso are characterized by a true story, by the values embodied by the brand, a story capable of lasting over time. Unchanging, easily reco...

Lavori in Corso

Much more than the company name - an ever-curious approach, an aesthetic and business model that has ensured WP decades of success and helped define the way an entire generation thinks about clothi...

Language

WP has its own code, a language of signs, images, music and reference which draws from different worlds in equal measures and has always defined its unique character, . Being able to combine iconi...

Music

There is still a trumpet autographed by Chet Baker in the WP archive, a reminder of one of many jam sessions and concerts with Chet Baker, but also Michel Petrucciani, the Modern Jazz Quartet, Evge...

Outdoor

With its brands, WP has often anticipated the functional,high quality and performance fashion trends that exploded in the late 1980s. From the rugged, comfortable apparel worn by American pioneers...

Trends

WP does not follow trends, it anticipates them and respects their boundaries. It studies them and is constantly aware of trends. It has always defined its approach as “out of fashion” not as in pas...

UK

The country where functional clothing for outdoor life in all seasons and in any weather condition has evolved into a style that is recognizable all over the world as typically British. From here ...

Urban

By mixing different genres and looks, WP Lavori in Corso has been able to change the concept of casual style, transforming the functionality of technical garments into a real urban fashion, associa...

USA

The first stage of an enthusiastic search that was then extended to other countries and continents. From WP's founders' trip to New York in 1982 to the Vans discovered in Los Angeles, from coast to...

WP Relais

30 years after the opening of the first WP Store, the WP Relais project was launched with the aim of recreating the same atmosphere typical of WP Stores in various boutique hotels. From the Tusca...

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