Fall in love with our style

Explore WP Store's style guide! WP has always sought out, developed, and distributed brands with a unique style and original identity, different yet complementary. From American Heritage to Japanese elegance, from Preppy and Ivy League English styles to Gorpcore and technical wear: different worlds that WP blends to create impactful looks with an immediately recognizable aesthetic. Discover our tips on how to pair some of the most beloved pieces from the brands WP carefully selects for you: start experimenting with WP style now! 

Explore the looks we've handpicked just for you! At our WP Store in Bologna, we've selected high-quality pieces from the best brands in our portfolio. We've blended the Japanese elegance of Beams with the American style of B.D. Baggies, the outdoor gear of Filson with Barbour's countrywear, creating unique and recognizable outfits: the WP signature style!

Each look we've prepared for you is completed with unique accessories that add that extra touch and refine the outfit perfectly. Style is in the details: a Filson baseball cap, or one of the colorful Baracuta Cloth models; Filson bags and briefcases that combine functionality with a gorpcore aesthetic, blending seamlessly with street style pieces; leather belts and, of course, the shoes: the finishing touch to every look. Explore our guide and express your personality to the fullest!

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