Known worldwide for its original interpretation of American menswear, Beams Plus is a private label of the Japanese retailer Beams. The brand was founded in 1999 and takes inspiration from the casual aesthetic of American menswear that was most popular between the 1940s and 1960s, the golden age of the United States. Beams brings this aesthetic to the present day thanks to modern cuts and materials made with Japanese attention to detail. Beams Plus is known especially for its plaid shirts, striped t-shirts, and band collars, but it is also capable of surprising with unique pieces that will turn heads.