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BEAMS PLUS

Known worldwide for its original interpretation of American menswear, Beams Plus is a private label of the Japanese retailer Beams. The brand was founded in 1999 and takes inspiration from the casual aesthetic of American menswear that was most popular between the 1940s and 1960s, the golden age of the United States. Beams brings this aesthetic to the present day thanks to modern cuts and materials made with Japanese attention to detail. Beams Plus is known especially for its plaid shirts, striped t-shirts, and band collars, but it is also capable of surprising with unique pieces that will turn heads.

Beams Plus takes inspiration from American menswear from the golden age of the United States, from the 1940s to the mid-1960s. It was during this period that different lifestyles were associated with a very precise dress code, almost an uniform: American trad, workwear, sportswear, and militarywear. Beams Plus is able to represent all of them, respecting the tradition and original designs, reinterpreting them from a new and contemporary perspective. Beams Plus combines distant elements to create something unique and instantly recognizable, that is not only the expression of a nostalgic revival, but the result of a careful search for authenticity in the casual menswear of the next generation.

Beams Plus pieces are the perfect choice for those who want to combine a clean and simple style with original shapes, colors, and prints, with an irresistible vintage charm. Short-sleeved polos with classic 1950s striped patterns, vests and shirts with colorful and fun patterns, long pants, shorts, and Bermuda shorts to complete all your looks with a touch of character, and of course the iconic patchwork shirts, ideal for any season and to be worn with a casual look but also to add a touch of character to formal outfits. Discover our selection now!

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Flannel Ivy trousers Flannel Ivy trousers

BEAMS

Flannel ivy trousers

EUR €197,00
Sperry X Beams Plus Military CVO Shoes Sperry X Beams Plus Military CVO Shoes

BEAMS

Sperry x beams plus military cvo shoes

EUR €81,00
Low stock
Cotton Watch Cap Cotton Watch Cap

BEAMS

Cotton watch cap

EUR €66,00
Cotton Watch Cap Cotton Watch Cap

BEAMS

Cotton watch cap

EUR €66,00
Ivy Ankle-Cut Trousers Ivy Ankle-Cut Trousers

BEAMS

Ivy ankle-cut trousers

EUR €242,00
3B Cmbat Wool Jacket 3B Cmbat Wool Jacket

BEAMS

3b cmbat wool jacket

EUR €396,00
1 Pleat Travel Comfort Trousers 1 Pleat Travel Comfort Trousers

BEAMS

1 pleat travel comfort trousers

EUR €238,00
Open Collar Block Print Shirt Open Collar Block Print Shirt

BEAMS

Open collar block print shirt

EUR €154,00

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