NEW BALANCE
The history of New Balance, an American brand of athletic shoes, began in Boston, Massachusetts, in 1906. Founded by William J. Riley, an English immigrant shoemaker, New Balance initially specialized in making orthopedic shoes for people with foot problems. Today, New Balance is a global leader in athletic footwear, and its mission is to help athletes achieve their goals. Whether they are professional athletes looking to break records and win medals, or everyday athletes looking to improve their personal bests, or simply people who want to live a healthier and more active lifestyle, New Balance shoes are designed to help them perform their best.
