{"heading" : "Created as gym shoes, then becoming a casual accessory for sporty and informal looks, trainers have always been in constant evolution. Today, they are the stars of the red carpet and the runway, even being paired with elegant and sumptuous dresses. Emblems of the streetwear revolution, sneakers have shattered the rules and conventions of classic fashion in the name of comfort and versatility, becoming true must-haves for every wardrobe and shoe rack." }
High-top, low-top, platform or Gore-Tex sole, there are so many different types of trainers and gym shoes on the market, but it seems as if there are never enough. But which are the best trainers of 2023? The absolutely essential ones that we will never get tired of wearing? That list would be endless, but we thought we might focus on three pillars of the industry, from the iconic Vans, emblem of streetwear fashion and Made-in-California style, to the new New Balance. Originally created as a basketball shoe, New Balance is now the perfect choice for adding a cool and sophisticated touch to even the most beautiful urban looks. And finally, a brand with more than 75 years of history, which has never stopped innovating, Salomon. Its more technical models, suitable for mountain walking, trail running and trekking, have become true street style staples, with their modern design, attention to detail, and bright, vivid colours.
{"img1":"https://cdn.shopify.com/s/files/1/0592/8380/0231/files/SNEAKERS_BOX1.jpg?v=1682515049", "img2":"https://cdn.shopify.com/s/files/1/0592/8380/0231/files/SNEAKERS_BOX2.jpg?v=1682515049"}
Founded in 1966 in Anaheim , California, Vans has always been known for its sturdy, grippy soles and unmistakable clothing designs. But Vans is much more than that — a symbol of freedom and a desire for adventure, a shoe made to tell the incredible story of the person wearing it. From the Authentic Old Skool 36 DX, to the Slip-On and the Sk8-Hi 38 DX, Vans are typically associated with a punk-rock aesthetic and street subculture, preferred by skaters and surfers, but for several decades now, they have become essential for anyone wanting to add an 'Off The Wall' touch to their wardrobe. But we can hardly talk about trendy trainers in 2023 without mentioning one of the coolest brands today, New Balance. Created for athletes, they are comfortable and soft, perfect to wear all day and match with any outfit. Try them with a pair of oversized jeans for an 80s look or with a blazer and palazzo pants for a business lunch but also for a drink downtown with friends. Among the many models available, the New Balance 2002R or the New Balance 610, in all white or with vivid details and bright colours, are the must-have trainers for spring. If you’re looking for a more technical, durable and comfortable shoe that provides excellent road grip, maybe even breathable, in short, a trainer that has all the features you need to achieve excellent athletic performance, Salomon is the right choice. For more than 75 years, the brand conceived in the French Alps has been creating equipment that transforms the very experience of sport. A true leader in outdoor clothing and accessories, Salomon is also revolutionising the world of street style with its trainers. Perfect to pair with cargo pants, slightly oversized denim fits and even straight palazzo pants (why not?), Salomon's will add that extra gorpcore element to your outfits, making them original and sophisticated. Attention to detail, modern lines and a design distinguished by bright, vivid colours are combined with the highest level technical features. You can wear the Salomon Speedcross, Xt-6 or Acs Pro, like all the other models, on any terrain, from rugged mountain trails and trail runs to crowded city streets. Get ready to turn any basic look into something truly iconic with the right pair of trainers. We have compiled a collection with our favourites. Take a look now and choose your perfect trainers.
