BEAMS PLUS
Beams Plus, the Japanese private label, established in the Harajuku district of Japan in 1999, creates vintage-inspired clothing taking cues from everyday life and post-war fashion. Globally recognized today for its masterful interpretation of menswear from the American Golden Age, spanning the mid-1940s to mid-1960s, using modern cuts and materials crafted with Japanese attention to detail, Beams Plus is not merely revival or nostalgia, but instead a pursuit of authenticity in next generation casual wear.
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