Injiri, meaning “The real India,” has always been synonymous with the particular chequered fabrics produced in Madras, a historical textile centre of the sub-continent, which were first exported to West Africa in the 1700s. It is based on this concept and on Madras’ rich cultural heritage in terms of fabric production that designer Chinar Farooqui decided to name her brand, founded in 2009, Injiri. The design philosophy underlying the brand focuses especially on the beauty, preciousness and uniqueness of hand weaving, both with regard to the development of the materials and to their harmony with the natural world, and therefore their sustainability. It is based on this concept that Farooqui's creative work takes shape. Specialising primarily in women’s clothing and home textiles, her aesthetics centre around the idea of absolute, timeless simplicity, subject to the productive and timing limitations of traditional textile techniques. Over the years, Farooqui has managed to bring to the world the rich and living tradition of Indian handicrafts, conducting a type of research on fabrics and materials that had not been seen for decades in the fashion world.
Injiri's work ethic focuses on establishing a close bond between the brand’s creative minds and the master weavers situated in various parts of India. This long process begins by researching and studying historical fabrics and the purest, most essential forms of local craftsmanship. Indian regions have their own code and their own heritage. This applies to their general culture and to their expressions of creativity, such as textile art. By analysing patterns and weaves, it is in fact possible to trace the geographical origin of each fabric – and it is precisely on these details that the brand builds its own design stories, giving concrete form to a heritage of knowledge and expertise passed down from generation to generation. The designs created by Farooqui for Injiri follow these historical suggestions, inspired by the traditional workwear of the farmers and workers of India, at a time when the creation of a new outfit was very important and made use of durable fine fabrics and textiles. This symbolises a design style that looks not to fatuous trends but to research instead.
Originally from Rajasthan, Chinar Farooqui discovered and learned to appreciate the richness of the Indian textile culture by travelling the length and breadth of the country, expanding her love for the handicraft and traditions of her homeland. She studied Textile Design exclusively in India, enabling her to acquire a vast knowledge concerning the creation of fabrics and clothing typical of many Indian regions. During her studies and documentation efforts in Ladakh, Chinar met with local artisans – an experience that she then pursued in regions such as Lucknow, Chanderi and Kachchh, expanding her knowledge of organic dyeing and weaving techniques. Today, her work at Injiri has created a bridge between the craftsmanship of the best weavers, the new demands of sustainability and the world of contemporary fashion, represented by the production of timeless garments expressing a series of traditional values that has no precedent in the conventional European fashion scene.

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