WP’s groundbreaking Concept Store idea was launched in 1985, with the opening of the first WP Store in Bologna, conceived as a multifaceted space in which to offer products expertly sourced from around the world by Giuseppe Calori, the founder of WP Lavori in Corso, and his daughter Cristina. From 1985 onwards, WP Stores, currently present in Bologna, Milan, Florence and Riccione, has continued to offer a unique concept, where the excellence of original, contemporary fashion is at home. WP Stores interiors feature a blend of vintage fixtures and fittings with more modern pieces to create an eclectic ambience able to tell the story of the products and the cultures from which they come.
Entering a WP Store means sharing a particular way of living and being, where clothing, shoes and objects await attentive consumers eager to express their identity through a unique mix of authentic heritage brands and the coolest international brands of the moment. WP Stores thus become the reflection of the selection curated by WP Lavori in Corso around the world, but also a unique opportunity for customers to carry out their own research and personal selection.
In addition to its WP Stores, Bologna-based WP Lavori in Corso also owns six official Barbour stores located in Milan, Turin, Bologna, Rome, Padua and Pescara. The first to be opened was the Barbour store in Bologna, a real tribute to the iconic British brand founded in 1894 in South Shields and known the world over for its tartan and the excellent performance of its famous hardwearing waxed jackets. The Bologna store offers a wide selection of Barbour products for men, women and children, including the Barbour Dogs line, while the other stores host both the Barbour collection and the Barbour International line inspired the brand’s long heritage of motorcycling history, and by Steven McQueen. A selection of the English brand’s most exclusive collabs is available all year round in each of the stores. Every detail of the interior decor and furnishing of Barbour Stores has been designed to evoke the image of a brand forever associated with the great outdoors, a true Heritage and Lifestyle icon, recognized by all for its unmistakable style.
The Flagship Store in Milan, at Via Edmondo De Amicis 24, is a unique store of its kind, with an atmosphere that transports Baracuta enthusiasts directly to the brand’s British home. The store, opened in 2016, has been specially designed to externally resemble a typical English shop with exposed bricks and wooden beams. The design, a tribute to the brand’s iconic status and authenticity, highlights the union between history and the brand’s colors - black, orange and burgundy. The interior space, also in perfect 1960s British style, has been furnished with unique pieces, that create a sleek environment featuring signature Baracuta elements, such as the Fraser Tartan carpet that recalls the lining of the brand’s legendary G9 jacket.