Known worldwide for its masterful take on classic American menswear, Beams Plus is a private label of Japanese retailer Beams. Established in 1999, the brand references the golden age of American casual wear and brings the robust aesthetics of that era to the present day with the utmost respect, using modern cuts and materials crafted with a Japanese attention to detail.  Beams Plus is best known for its plaid shirts, striped t-shirts and band collars, but is also capable of wowing with one-of-a-kind pieces that can turn heads.
Beams Plus draws inspiration from America’s golden age, from the mid-1940s to the mid-1960s, where dress codes, or uniforms, were defined for various lifestyles, including four main categories: American trad, workwear, sportswear and military wear. Beams Plus is able to interpret them all, honouring their tradition and original construction. It mixes styles and takes influence from everything that is true and authentic – workwear, sportswear, military clobber, Harris tweed, 60/40 cloth, Shetland wool and tartan. It combines these elements to create something unique but extremely recognizable, which is not merely revival or nostalgia, but instead a pursuit of authenticity in next generation casual wear.

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